The Rolex Watch Co. was set up in Switzerland by Hans Wilsdorf and Alfred Davis 1908. Priding themselves on the brand’s dedication to quality and precision, the brand was rewarded not only with popularity but in 1910 with the award of a Swiss Chronometry Control Certificate – the first time this had been awarded to a manufacturer of wrist watches. In addition to this, the Royal Observatory at Kew awarded Rolex a class A certificate of precision, securing their reputation within the market. One of Rolex’s other main achievements was their invention of the world’s first watertight watch, the Oyster. Lot 854 in the watches auction on 10 April was one of these earliest examples which sold for £900.
Along with these most coveted early Rolex watches, are more recent diamond set examples which also command some of the highest prices at auction. Lot 858 was a particularly rare item, a platinum Rolex Oyster Perpetual Day-Date watch that sold for £23,000.