Oooo, très Parisien!

Set to spoil your appreciation of the contemporary fashion magazine, a truly stunning collection of fashion magazines from the early 20^th century will go under the hammer on 26 February. This exquisite collection includes some of the finest French premium fashion periodicals of the time, including Art Gout Beaute, Tres Parisien and Les Idees Nouvelles de la Mode et des Arts.

Art Gout Beaute, the full title of which translates to Art, Good Taste & Beauty – Pages of Feminine Elegance, was published in Paris from 1920 until 1933. In this short period, the periodical earned a reputation as one of the most luxurious, premium fashion periodicals of the time. Filled with fantastic French fashion illustrations and brilliant Art Deco advertisements, everything about these stunning magazines ooze luxury. Forget binding or staples, each copy is exquisitely bound together with a gold coloured silk cord!

A rather entrancing lot of six editions of Art Gout Beaute features in The Works of Art, Medals, Militaria & Furniture Auction at McTear’s this month (lot 1403). This rare offering comes with an auction estimate of £200-400.

If you’re enamoured by Art Gout Beaute, you’re likely to be just as in love with Tres Parisien. Published over a similar period - from the 1920s into the early 1930s - Tres Parisien features incredible fashion illustrations, enhanced by charming titles and descriptions. Three editions of Tres Parisien from 1921, comprising a total of over forty stunning plates, will go under the hammer at McTear’s this February (lot 1405).

These fantastic French magazines, alongside some brilliant editions of Vogue magazine from the 1930s, feature in The Works of Art Auction on 26 February.

View the complete auction catalogue online now.>>

Hannah Murphy

For a complimentary, no-obligation valuation on works of art, or to consign to the next auction, please contact our specialists on 0141 810 2880 or auction@mctears.co.uk.